Two sponsor positions are available in this Grand Central Station on the Show Floor. This feature area will serve as the hub of information, with four separate sections – Education with 15+ sessions on management and trends; Consultants as a one-on-one meeting place for operators to connect with industry experts; Food Sponsor and Beverage Sponsor. This is a sponsorship opportunity with sampling, demonstration and/or chef appearances possibilities; and sponsors will benefit from pre-show, at-show and post-show marketing for your brand.

An opportunity to make a larger than life splash with multiple impressions as buyers navigate the lobby and registration area of the show. Get your company front line exposure without the clutter of the show floor.

• Picture your company logo and message on a towering banner located in the lobby of the show
• Gets the attention of the buyer before they can be side-tracked by your competition on the show floor
• According to focus groups, buyers make 80% of booth visitation decisions based on onsite criteria such as sponsorship, new product announcements, signs and banners. This is your chance to drive traffic to your booth in a BIG way
• Multi-use, multi-show availability. Get the most out of your investment
• By using the same banner over a 12 month period, you can spread the production costs
• Huge support for your sales staff. Banners create a buzz about your company at the show. You will hear great comments from new buyers and current customers. It is an investment in the success of your sales force as well as your products

The #1 reason buyers and media come to the show is to see and evaluate new products – in fact, 91% of attendees tell us that is the reason they attend the event! There is no better way to highlight your new products than with one of the options below – both for only a minimal investment – delivering incredible exposure for your product and brand.

The Front of House Experience will be comprised of five (5) “showroom sets” designed and displayed by sponsors as exclusive owners of a set or as product participants with in a set (organized by designers). The five (5) showrooms will display concepts for dinning rooms, lounges, bar area, lobby, hotel, restaurant, and club front of house products.

This feature of the show will also have a centralized “Front of House Lounge” where designers will discuss and display through video and picture galleries on plasma screens; décor and design trends as well as examples of innovative and unique designs happening today. Attendees will have the opportunity to “ask an expert” during roundtable discussions. This new and innovative approach to showcasing front of house options will be the talk of the show, the press, and the buzz on the show floor.

The Healthy Pavilion and Demonstration Theater at the Western Foodservice & Hospitality Expo will allow you to capture the marketshare in the growing trend of diners searching for healthy food options. This area will provide new menu options and solutions for operators looking to add healthy items to their establishments. Don’t miss the opportunity to meet with buyers and chefs from institutional foodservice, multi-unit establishments, independent restaurants and universities and school systems.

This area will also feature a Demonstration Theater dedicated to showcasing healthy food education and preparation, giving you a vehicle to demonstrate and promote your products to buyers. The Theater and cooking demonstrations, along with the tasting aspect, is sure to be a favorite with attendees. You will also benefit from finding interested buyers to connect with in a more educational and informative setting. Limited to only 12 companies.

We are generating a lot of excitement and media interest for the upcoming Western Foodservice & Hospitality Expo. We are interested in finding out about new products, special events and celebrity appearances you have planned, so please take a moment to fill out this form and email it to Laura Blagys at lblagys@reedexpo.com by July 27. 2012.

To avoid missing an opportunity, always contact your key media sources to book appointments in your booth even if they are not on the pre-registered press list. Keep in mind that many press register on-site. Remember to show excitement for your products and services when talking to the press. Be sure to always include "at the Western Foodservice & Hospitality Expo” in your press releases. This will make it clear to the media where you are announcing or demonstrating your new products or services as well as add credibility to your news. The press should be contacted prior to the show to schedule a meeting. A complete list of invited and preregistered press is available to all exhibiting companies by e-mail request to Laura at lblagys@reedexpo.com. Please be sure to reference the Western Foodservice & Hospitality Expo.

Plan to drop off press kits in the Western Foodservice & Hospitality Expo Press Office. The Western Foodservice & Hospitality Expo press room will be located at the Anaheim Convention Center . (See below for press room dates and hours). Exhibitors are encouraged to display their information kits in the Press Room for easy access by the media. Access is restricted to accredited members of the working press. Up to 50 kits may be placed in the press room and all kits should be mailed in advance or dropped off to the Press Office onsite.

If you are bringing your kits to the Show:

The press room will be operational as follows:

• Saturday, August 11: 1:00 pm – 5:00 pm
• Sunday, August 12: 9:00 am – 5:00 pm
• Monday, August 13: 9:00 am – 5:00 pm
• Tuesday, August 14: 9:00 am – 4:00 pm