Key Buyer Program

Investment in key buyer program and staff designed to deliver VIP buyers
The Key Buyer Program is designed to deliver VIP buyers to the Show; while meeting the specific needs and business challenges of owners and chefs of independent, high-volume restaurants, emerging and large chain operations, plus commercial and industrial foodservice operations. 


Buyer Benefits:

Buyers outlined above will receive the following exclusive VIP benefits:

  • Complimentary entry into the exhibit hall, and accompanying educational sessions and all special events
  • Appointment setting opportunities with exhibitors based on purchase needs 
  • Priority handling of registration -- badges will be available for pick up at the Key Buyer Registration Counter at the show (no waiting in long lines)
  • Specially developed education sessions to meet buyers' specific needs 
  • On site amenities 
  • Single point of contact for questions 

Exhibitor Benefits:

Exhbitors will benefit from: 

  • Matchmaking with buyers based on purchase needs
  • Increased and measurable ROI
  • Ability to nominate their own Key Buyers to program with invitation extended on behalf of exhibitor


To nominate buyers for the Key Buyer Program, or for questions, please contact

Karen Gillis
Key Buyer Manager 
(203) 202-3825

Fresh Cup
Shelby Food