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2024 California Restaurant Show 061824

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How to Build a Successful Catering Program

August 25, 2024
Educational Theater 1135
The industry is expected to see a record $1.1 trillion in sales in 2024. A significant portion will be produced as Catering. Menu design, customer outreach, packaging and execution will make or break your program. This session offers a high level overview of what success looks like with catering. Clear understanding of what a successful catering program looks like. Steps that can be started "tomorrow" to grow and maintain their programs. Outline of best practices for obtaining and maintaining catering customers.

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