The Untapped Social Influence of Ordinary Diners, and How to Use it to Attract New Customers

Word of mouth is a powerful marketing tool, but it exists in a variety of formats that are often underutilized by restaurants. Ordinary diners are sharing photos, videos, and reviews about your establishment online and in-person. These actions aren’t just strongly influencing where their friends and even strangers spend their money, but they’re also changing the way consumers discover restaurants. If you’re eager to grow your business, this is a powerful trend — and marketing opportunity — that you can’t ignore. Discover what makes the opinions of ordinary diners so powerful and how you can encourage and use this social influence to attract new customers.