Exhibitor ROI Center

Exhibitor ROI


Step 01: Secure Your Booth

Step 01: Secure Your Booth

With over 450 exhibiting companies, the exhibit floor fills up fast. Get with one of our sales reps to secure your booth and guarantee the best location

Step 02: Login to Your Exhibitor Portal and Update Company Listing

Step 02: Login to Your Exhibitor Portal and Update Company Listing

Update and Upgrade Your Company Listing

  • Take advantage of your exposure on the Interactive Floorplan & in the Official Event Guide by updating your company's listing! Take control of your company's exposure, just login with your company's password to get started!
  • Want more than just the basic listing? Upgrade to an enhanced package for maximum exposure to our attendees!  Review the package options here. Upgrading to the Select or Preferred packages allows you to add videos, press releases, and more! 

Register Your Booth Staff

While you are in the exhibitor portal, make sure to register your staff!

Step 03: Book Hotel

Step 03: Book Hotel

Book Your Hotel Through Our Official Housing Provider

Book your hotel room through our hotel provider, Connections Housing. They have worked to assure the lowest rates for exhibitors and attendees of the Western Foodservice & Hospitality Expo. 
Click Here to Book Now! 

Step 04: Promote on Digital Channels

Step 04: Promote on Digital Channels

Marketing Materials and Invites

  • Utilize our FREE Marketing materials in our exhibitor toolkit. Order general marketing collateral such as web banners, logos, and more to update your website and email signature to tell customers that you will be at the show!
  • Engage with your customers and show attendees via social media on Facebook, Twitter, LinkedIn, and Instagram by tagging Western Foodservice & Hospitality Expo and using our show hashtag #WesternFoodExpo.
  • Let all your followers on social media know your booth number for the show with our social ads available in the free marketing materials.
  • Promote your presence at the show early and often! Don't get lost among the noise of all the exhibitors promoting before the show. Start promoting earlier. 
Step 05: Invite Customers

Step 05: Invite Customers

Invite the people you want to see at the show to register for only $10 through the customer invitation portal. Here you can download email templates, custom web banners, and custom promotional video.

Step 06: Sponsorship Opportunities

Step 06: Sponsorship Opportunities

Western Foodservice & Hospitality Expo has sponsorship opportunities that can be tailored for any company. Consider purchasing one of these sponsorships to increase your exposure on and off the show floor. 


The Western Foodservice & Hospitality Expo 5 Star Engage Program is an efficient and effective way to connect with the Buyers most relevant to your business objectives. The appointment program delivers measurable ROI right to your booth in the form of prescheduled appointments with qualified buyers who have purchasing authority and spend. 

Step 07: Attend the Show

Step 07: Attend the Show

Before you attend the show, make sure you follow our cost saving tips!

Order Your Booth Items Early!

Freeman is the General Contractor for all of your services and rental items (carpets, furnishings,etc.) Take advantage of early bird rates to save up to 30% on your orders. 
Check back soon to access the Exhibitor Set Up Manual to view the offered options. 


Plan Your Labor Ahead of Time

Be sure to plan your booth set up with enough time where you don't need to order over time labor. Labor in straight time (Monday-Friday 8:00am-4:00pm) can save you a lot of money and time.  

Freight Guidelines

Know the difference between the different kinds of freight for your booth. From hand-carrying to spotting fees, knowing the guidelines can help save your bottom line. Check back soon for a handy guide that differentiates one from the other to avoid costs. 

Order Your Lead Retrieval

Make the most out of your leads and order your lead retrieval system early. Whether you're looking to use the tablet or the app system, ordering your lead retrieval early can save you money and help you check something off your list!  

Order your Lead Retrieval System

Clearly Label Your Shipments

Be sure to properly mark all of your freight clearly with your company name and booth number. Bring copies of your shipping paperwork onsite and avoid using common carries when shipping items to the show. If you do need to ship small packages, try to ship them to your hotel and not the convention center. 

Bring Extra Copies of Your Orders

Bring Copies of all of your Service and rental orders onsite along with any contact information for your vendors. If you are organizing for your company but not attending the show for your company, be sure to communicate the items you ordered pre-show and hand over all of the information as needed. 

Know Your Timing After the Show

Know the hours of move-out! It takes approximately 1 hour to roll out carpet and approximately 1.5 hours to return all empty crates to your booth. Schedule your move out labor accordingly to avoid any time that could be wasted.
Step 08: Follow up on Leads

Step 08: Follow up on Leads

The best time to follow up on leads is when they are hot! Keep your leads organized and reach out to them within two weeks post-show. 
Need help collecting leads? Order our on-site lead retrieval system.