Los Angeles, CA, August 8, 2016 – The Western Foodservice & Hospitality Expo is proud to announce a new partnership with the Italy-America Chamber of Commerce West to offer attendees an introduction to the Extraordinary Italian Taste campaign, raising awareness on authentic Italian food and wine products. The Expo, the premiere three-day event for the foodservice and hospitality industries, will take place August 28-30 at the Los Angeles Convention Center.
“We are thrilled to have the opportunity to debut the finest Italian food and wine products through ‘The Extraordinary Italian Taste’ campaign at the Western Foodservice Expo,” said Genny Nevoso, Executive Director, Italy-America Chamber of Commerce West, Los Angeles. “In addition to our area on the show floor, we look forward to hosting an “aperitivo” reception in the New Product Showcase on the show floor on Monday afternoon to further highlight our companies and products for all of the attendees at the Expo to enjoy. In addition, trade representatives, along with food and wine media and influencers are invited to stop by our booth, learn about our program and enter their information for a chance to be selected for upcoming all-expense paid educational trips to Italy in the fall 2016 and spring 2017.”
“The Extraordinary Italian Taste” brand, launched by the Italian Ministry of Agriculture and the Ministry of Economic Development, was created with the objective of stemming the spread of Italian food product imitations as much as possible; promoting authentic “Made in Italy” quality under one brand. The related consumer awareness campaign planned in North America is aimed at promoting and enhancing Italian products through diffusion of greater knowledge on specific characteristics of authenticity, with reference both to places of origin, nutritional and certifying aspects. The production processes and unique areas of origin characterizing Made in Italy are an essential and distinctive element of the products.
“We welcome the Italy-America Chamber of Commerce West to the Western Foodservice Expo and the opportunity to provide the restaurant and foodservice professionals who attend our event the chance to discover, taste and learn about authentic new foods and wines from the country,” said Ron Mathews, Vice President, Urban Expositions, producers of the event. “We have several other international areas on the floor, including Sabor Latino and the Japan Pavilion, both of which offer exciting new food and beverage products from their regions for the California culinary scene.” For more information on these pavilions, click here.
The Western Foodservice & Hospitality Expo gathers thousands of restaurant and foodservice professionals to gain experience and knowledge on how to become more informed, more educated, more competitive, and more profitable in the industry. The tradeshow and conference, started in 1936 is produced by Urban Expositions (www.urban-expo.com) and sponsored by the California Restaurant Association (www.calrest.org). The 2016 event will take place August 28-30 at the Los Angeles Convention Center. For more information, visit www.westernfoodexpo.com.
About Urban Expositions Based in Kennesaw, GA, and founded in 1995, Urban Expositions, owned by Clarion Events, produces and manages a portfolio of 36 events, serving eight industry sectors including Gift, Souvenir, Art, Aviation, Foodservice, Pet, Auto and Gaming. Urban has offices in Shelton, CT and Boca Raton, FL, and is represented by employees in California, Colorado and Illinois. www.urban-expo.com. Clarion Events operates over 200 events in 35 countries from offices in the UK, South Africa, USA, Brazil, Germany, Singapore, UAE, Turkey, and the Netherlands. Clarion can trace its roots back to 1947 and takes great pride in being one of the oldest independent event organizers in the UK. The teams at Clarion create uniquely effective and stimulating environments that can serve as a platform to build businesses, enhance customer relationships and accelerate product awareness. For more information, visit www.clarionevents.com
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