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HIP SIP: BATTLE OF THE MODERN BARTENDER TEQUILA & MEZCAL EDITION TAKING PLACE AT THE WESTERN FOODSERVICE & HOSPITALITY EXPO

Western Food Expo Healthy Food Expo Coffee Fest Side by Side Three Shows One Badge

FOR IMMEDIATE RELEASE
For Further Information, Contact: 
Amy Riemer, Media Relations Representative
978-475-4441 (office) or 978-502-4895 (cell) 
amy@riemercommunications.com

HIP SIP: BATTLE OF THE MODERN BARTENDER TEQUILA & MEZCAL EDITION TAKING PLACE AT THE WESTERN FOODSERVICE & HOSPITALITY EXPO
Calling All Bartenders:  Now Accepting Entries Through July 26, 2019

Los Angeles, CA July 11, 2019 - The Western Foodservice & Hospitality Expo will be offering an exciting competition for bartenders to enter and have the chance to win $1,000, bragging rights, and an article in the September 2019 issue of Bar Business Magazine. Hip Sip: Battle of the Modern Bartender Tequila & Mezcal Edition is looking for leading bartenders to compete at the Expo, taking place at the Los Angeles Convention Center, August 25-27, 2019. Entries are being accepted until Friday, July 26, 2019, and can be sent to Patricia Copela at patricia.copela@clarionevents.com.  The competition will take place on Tuesday, August 27, 2019, from 12:30 pm - 2:00 pm. For more information about the Hip Sip Battle visit https://www.westernfoodexpo.com/hip-sip-western. 

“We are excited to bring Hip Sip back to Los Angeles; it truly is an entertaining and exciting featured event during the Western Foodservice Expo.  We are ready to see what creative and delicious Tequila & Mezcal beverages bartenders can concoct," said Tom Loughran, Vice President for the Clarion UX Food & Beverage Group. "We thank Bar Business Magazine, our esteemed judges, The Mixology Master Method, and our sponsors for their participation and support."

Judges for this event include Rob Floyd, RX Liquid Chef, Sip Boldly & Bar Rescue; Mia Mastroianni, Celebrity Mixologist and Consultant on Bar Rescue; and Bricia Lopez, Co-proprietor of James Beard Award Winning Restaurant, Guelaguetza and Co-Founder, I Love Micheladas.  Emcees for the event are Martin Cole, "The British Bartender"; and Jeremy Lake, "Award-Winning Mixologist", both from The Mixology Master Method.

The sponsors are VIVA XXXII Tequila, award winning and handcrafted in the city of Tequila, Mexico, is sustainably made from 100% organic, handpicked blue agave. The company donates 10% of net proceeds to animal abuse prevention charities. Yola Mezcal is handcrafted and distilled on the namesake farm using a recipe passed down by Yola's grandfather and is dedicated to promoting the economic independence of the women in Oaxaca: Run by Women, Bottled by Women. Drink Arte juices are 100% fresh squeezed citrus juices with no additives or preservatives. They are designed for bartenders who take pride in creating amazing cocktails.  Other supporters include The Mixology Master Method, Bar Business Magazine, and LocalLite LA Public Relations.

The Western Foodservice & Hospitality Expo, sponsored by the California Restaurant Association (www.calrest.org), will provide industry professionals access to the hottest menu trends, state of the art design and decor, a renowned education program, several culinary demonstrations, and 450+ of the leading vendors and purveyors dedicated to serving the restaurant & foodservice community. For more information, visit www.westernfoodexpo.com

The trade show and conference will be co-located with Healthy Food Expo West, bringing attendees access to the latest healthy products from organic, vegan, gluten-free and allergy-safe to hormone-free, non-GMO, plant-based, low-sodium, low-fat, and Coffee Fest, the business-to-business specialty coffee & tea destination for access to new products, education and trends.

The three trade shows are owned and managed by Clarion UX (www.clarionux.com), which produces 37 events across 13 sectors of both trade and consumer events. Clarion UX, which is the U.S. division of Clarion Events, UK, and backed by The Blackstone Group has become one of the fastest growing event companies in the U.S. with aggressive growth through both acquisition and launch. Clarion acquired PennWell in early 2018, bringing 4 Tradeshow 200 events into the U.S. portfolio and super-charging the already rapid growth. Clarion UX has offices in Trumbull, CT; Kennesaw, GA; Boca Raton, FL; Tacoma, WA, and Fairlawn, NJ. 

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