NOW ACCEPTING ENTRIES FOR THE RAPID FIRE CHALLENGE: MEATLESS MONDAY EDITION AT THE WESTERN FOODSERVICE & HOSPITALITY EXPO
Calling Chefs to Enter a Meatless Dish by June 14th To Win $1,000
LOS ANGELES, CA June 3, 2019 – Meatless Monday has taken the restaurant industry by storm and at this August’s Western Foodservice & Hospitality Expo The Rapid Fire Challenge: Meatless Monday Edition is inviting all chefs to submit a meatless entry by Friday, June 14, 2019. The culinary competition will take place on Monday, August 26 at the Los Angeles Convention Center. The competitors will have the chance to win $1,000, bragging rights and gain exposure to over 100 media outlets as well as thousands of industry peers. Entries can be sent to firstname.lastname@example.org
“Meatless dishes have become very popular for consumers and we look forward to featuring the top three creative recipes, that will be selected through our Facebook voting, and presented on our Center Stage in front of a live audience in August,” said Tom Loughran, Vice President for the Clarion UX Food & Beverage Group. “We thank Meatless Monday, supporters of this event, and our emcee MasterChef Season 7 Winner Shaun O’Neale for their participation in making this event entertaining and exciting.”
The Rapid Fire Challenge: Meatless Monday Edition will take place on Monday, August 26, 2019 from 3:30 pm – 5:00 pm. Chefs and restaurants are invited to submit their finest and most creative meatless dish. Submissions must include the recipe for a dish and a 1-2 minute video, plus a bio and headshot of the chef. All entries will be published on the trade show’s Facebook Page for peer voting, and the final three competitors will be announced on Monday, June 24, 2019. The competitors will be asked to present a 20-minute demo of their meatless dish to a panel of three esteemed industry judges and live audience who will vote on the winner and crown the Rapid Fire Champion. Please note chefs must be available to compete on Monday, August 26, 2019 at Western Foodservice & Hospitality Expo. For more information, visit https://www.westernfoodexpo.com/rapid-fire-challenge-2.
The Rapid Fire Challenge judges include Dana Smith, Campaign Director of Meatless Monday, Leslie Durso, Vegan Chef and Wellness Expert, and Dreux Ellis, Executive Chef of Café Gratitude. The event is supported by Meatless Monday and will be emceed by Shaun O’Neale, a world-recognized chef currently residing in Las Vegas, NV. A former DJ, Shaun was crowned Season 7 Champion of MasterChef on FOX in 2016 and completed his first cookbook in 2017 titled “My Modern American Table”. He is a self-taught chef who developed his upscale, modern American style of cooking by reading cookbooks and traveling the world.
Meatless Monday is a global movement with a simple message: one day a week, cut the meat. Launched in 2003, Meatless Monday is a non-profit initiative of The Monday Campaigns, working in collaboration with the Center for a Livable Future (CLF) at the Johns Hopkins Bloomberg School of Public Health. The goal of the organization is to reduce meat consumption by 15% for personal health and the health of the planet.
The Western Foodservice & Hospitality Expo, sponsored by the California Restaurant Association (www.calrest.org), will be held August 25-27, 2019 at the Los Angeles Convention Center, and will provide industry professionals access to the hottest menu trends, state of the art design and decor, a renowned education program, several culinary demonstrations, and 450+ of the leading vendors and purveyors dedicated to serving the restaurant & foodservice community. For more information, visit www.westernfoodexpo.com.
The trade show and conference will be co-located with Healthy Food Expo West and Coffee Fest, and one badge will grant attendees access to all three events offering the largest food & beverage experience on the West Coast. Healthy Food Expo West will bring attendees access to the latest and greatest healthy products from organic, vegan, gluten-free and allergy-safe to hormone-free, non-GMO, plant-based, low-sodium, low-fat, and more. Coffee Fest is the business-to-business specialty coffee & tea destination for access to new products, education and trends.
The three trade shows are owned and managed by Clarion UX (www.clarionux.com), which produces 37 events across 13 sectors of both trade and consumer events. Clarion UX, which is the U.S. division of Clarion Events, UK, and backed by The Blackstone Group has become one of the fastest growing event companies in the U.S. with aggressive growth through both acquisition and launch. Clarion acquired PennWell in early 2018, bringing 4 Tradeshow 200 events into the U.S. portfolio and super-charging the already rapid growth. Clarion UX has offices in Trumbull, CT; Kennesaw, GA; Boca Raton, FL; Tacoma, WA, and Fairlawn, NJ.
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