Are You Reading a False Positive? How to Retain New Market Share Gains
Monday, August 24, 2020 - 10:00 am to 11:00 am
Live at Your Table - Retailers - Retailers
Introduction
The circumstances surrounding COVID-19 are dominating consumer spending decisions, and retail grocery is clearly benefiting from reduced food spending opportunities. Even though many retailers, large and small, are experiencing double-digit gains in sales; are they GAINING MARKET SHARE?
Eric will provide insight on how drastic swings in weekly sales do not necessarily mean a positive gain in market share. This session will provide ideas that address short-term measurement tools and long-term strategies to "Retain the Gain".
VIEW ON DEMAND
Eric will provide insight on how drastic swings in weekly sales do not necessarily mean a positive gain in market share. This session will provide ideas that address short-term measurement tools and long-term strategies to "Retain the Gain".
VIEW ON DEMAND
Related Information
Speakers
All presentations in this stream
- 11:00 am Using Technology to Pull it All Together
- 2:30 pm What's ON the Label is as Important as What's Inside
- 3:30 pm PPP Loan Forgiveness
- 10:00 am Unlocking Profitable Growth in Grocery eCommerce: Click & Collect and Microfullfillment Centers
- 11:00 am Leveraging Shifts in Your 2020 Customer Base to Drive Market Share and Brand Loyalty
- 2:30 pm Farm to Store: Adding Flexibility to the Supply Chain