Presentations

Are You Reading a False Positive? How to Retain New Market Share Gains

Monday, August 24, 2020 - 10:00 am to 11:00 am
Live at Your Table - Retailers - Retailers

Introduction

The circumstances surrounding COVID-19 are dominating consumer spending decisions, and retail grocery is clearly benefiting from reduced food spending opportunities. Even though many retailers, large and small, are experiencing double-digit gains in sales; are they GAINING MARKET SHARE? 
Eric will provide insight on how drastic swings in weekly sales do not necessarily mean a positive gain in market share. This session will provide ideas that address short-term measurement tools and long-term strategies to "Retain the Gain".

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Related Information

Speakers

Eric Anderson
Principal
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