Understanding the Latino Consumer

Monday, August 28, 2017 - 3:00 am to 3:45 am
Western Food Expo Education - Hot Trends - Hot Trends

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Lilly Rocha
CEO & Founder, The Sabor Latino Food Industry Trade Show
Joe Benites
President & CEO, The Benites Group


With 1.5 trillion in spending power, there's little need for arguing -- Latinos have a firm hold on national wealth and spending.  This wealth and spending is what you need to be on top of! This type of wealth and spending is what should influencing the way mainstream marketers think, function and spend.  Attend this session and get the latest facts about this powerful group!

Presented by Lilly Rocha, CEO: Sabor Latino Food Industry Trade Show with Special Guest Joe Benites

Location: Theater A - Booth 1754

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