Lilly Rocha

CEO & Founder, The Sabor Latino Food Industry Trade Show


Lilly Rocha is the CEO/Founder of the Sabor Latino Food Industry Trade Show, the nation’s largest Latin Food Trade Show! In this role, she is responsible for providing clients with a platform for doing business in and around the “latinsphere” and delivering and amazing trade show experience for all involved. As a thought leader and expert on Hispanic marketing and multicultural matters, Rocha is helping build cross-cultural connections across Latino food professionals and their clients. Rocha was the recipient of the California Hispanic Chambers of Commerce’s 2014 “Excellence in Business” Award. A graduate of the University of California Berkeley, Rocha also attended St. Mary's University in London, England (marketing studies). Rocha serves on the National Latina Business Women’s Association Board of Directors as well as the Long Beach Memorial Medical Center Heart & Vascular Institute Advisory Board.
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