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EXHIBIT IN 2023

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HEAR DIRECT FROM EXHIBITORS ON THE VALUE GAINED FROM PARTICIPATING!

The Western Foodservice & Hospitality Expo is the only comprehensive industry event devoted to the Western U.S. restaurant, foodservice, and hospitality market. The Show will provide you with a strategic forum to demonstrate your food products, technology, and equipment as well as discuss service solutions with current customers and new prospects. The Western Foodservice & Hospitality Expo is sponsored by the California Restaurant Association and produced and managed by Restaurant Events, LLC.

LEARN MORE ABOUT HOW TO EXHIBIT IN 2023

THERE ARE MANY WAYS TO PARTICIPATE, VIEW YOUR OPTIONS HERE

VIEW THE 2023 FLOORPLAN

NEW PARTICIPATION OPTIONS FOR 2023!

We're excited to share with you some of the NEW participation options that our team has curated for 2023. Beyond just your typical booth space, we have a multitude of participation options you can take advantage of and get your brand in front of the right audience. There is something for every business type & every budget. Below you will find some highlighted NEW options but feel free to take a look at our full sponsorship kit.

 View the full sponsorship kit here>>

Pantry Headline Sponsorship

Pantry Headline Sponsorship

This 70x60 foot area features our NEW Center Stage Experience, where we’ll be hosting chef and bartender competitions and culinary demos, and a VIP area for our 5-star key buyer group.  

This feature will be marketed heavily to our audience as a place where they can come and truly immerse themselves in culinary experiences that both thrill and educate… have your provided food products used in the culinary arts at Center Stage where we build an amazing event experience that enables the audience to see, touch, smell, and taste the flavors that our sponsors bring to the proverbial “table”! 

  • Recognized as one of two major headline sponsors of the event as a whole, and of its main feature – The Center Stage Experience (headliner branding in these deliverables is all positioned side-by-side with the kitchen sponsor)  

  • Brought in under “partner status” to our content planning committee where your company can contribute and help shape the specific content taking place on our center stage across all three days of the event 

  • An exclusively client-produced session (can be a demonstration, chef competition, or otherwise) on the center stage – ability to contribute more where it makes sense within the structure of the production as determined by the content committee 

  • A spot for your chef or representative in our culinary demonstrations or competitions

  • Food products provided by sponsor are utilized by Center Stage chefs

  • Emcee callouts and mentions of sponsor brand and products throughout Center Stage events

  • Logo and mention included on marketing deployments promoting this area as well as on static website pages where this is highlighted  

$10,000 sponsor fee + production costs including (but not limited to) providing food products for demonstrations & receiving, storage & handling of products used in demos 

LEARN MORE

Kitchen Headline Sponsorship

Kitchen Headline Sponsorship

This 70x60 foot area features our NEW Center Stage Experience, where we’ll be hosting chef and bartender competitions and culinary demonstrations, and a VIP lounge for our 5-star key buyer group.  

This feature will be marketed heavily to our audience as a place where they can come and truly immerse themselves in culinary experiences that both thrill and educate… together we build an amazing event experience that enables the audience to see, touch, smell, and taste the flavors that our sponsors bring to the proverbial “table”! 

  • Recognized as one of two major headline sponsors of the event as a whole, and of its main feature – The Center Stage Experience (headliner branding in these deliverables is all positioned side-by-side with the pantry sponsor)  

  • Brought in under “partner status” to our content planning committee where your company can contribute and help shape the specific content taking place on our center stage across all three days of the event 

  • An exclusively client-produced session (can be a demonstration, chef competition, or otherwise) on the center stage – ability to contribute more where it makes sense within the structure of the production as determined by the content committee 

  • A spot for your chef or representative in our culinary demonstrations or competitions

  • Cookware & Equipment provided by sponsor are utilized by Center Stage chefs

  • Opportunity to set up equipment display within Center Stage

  • Emcee callouts and mentions of sponsor brand and products throughout Center Stage events

  • Logo and mention included on marketing deployments promoting this area as well as on static website pages where this is highlighted  

$10,000 sponsor fee + production costs including (but not limited to) labor, drayage, and shipping 

LEARN MORE

Product Activation Sponsorship

Product Activation Sponsorship

Demonstrate the functionality of your product or solution within our Center Stage Experience and show the audience the real use-case!

A great example of a product activation sponsor would be a furniture company outfitting the audience seating with their products, or a disposable wares company serving the samples out of their packaging product. 

*Opportunities are limited and all accepted products and solutions into this feature must be non-competing.

$5,000 + production costs including (but not limited to) material handling, shipping, and labor

Opportunities here are extremely limited – get on our inquiry list!

WHY EXHIBIT AT THE WESTERN FOODSERVICE & HOSPITALITY EXPO?

You need a marketing vehicle that is certain to produce results and a significant return on your marketing investment. If you want to LAUNCH YOUR NEW PRODUCT, ACQUIRE NEW BUSINESS, INCREASE YOUR MARKET SHARE, or EXPAND YOUR REACH - LOOK NO FURTHER.

This event is your best business-to-business option if restaurant or foodservice operators are your target audience.

 

TOP ATTENDEE JOB FUNCTIONS

Top Attendee Job Functions

CORE AUDIENCE SEGMENTS

Core Four

BUSINESS | ORGANIZATION TYPES WHO ATTEND THE SHOW

  • Restaurant
  • Full Service
  • Fine Dining
  • Pizzeria
  • Deli/Bakery
  • Hotel/Motel/Resort/Casino/Cruise Ship
  • University/Campus
  • Hospital
  • Municipal Service
  • Corporate Dining
  • Coffee Bar
  • Ice Cream/Yogurt
  • Country Club/Membership Club
  • Lounge/Bar/Nightclub
  • Non-Hotel Banquet Facility
  • Caterer
  • Sports Arena
  • Amusement Park
  • Convention Center
  • Real Estate
  • Consultant
  • Retail Store
  • Supermarket
  • Distributor
  • Dealer/Broker
  • Importer/Exporter
  • Manufacturer/Manufacturing Agent
  • Association
  • Restaurant
  • QSR - Franchise

Start Planning for 2023!

Check out our NEW participation opportunities we have this year - including options beyond just a booth!

CLICK HERE TO LEARN MORE!

IRFSNY

INTERNATIONAL RESTAURANT & FOODSERVICE SHOW OF NEW YORK

WFHE

Western Foodservice & Hospitality Expo

FLORIDA RESTAURANT & LODGING SHOW

FLORIDA RESTAURANT & LODGING SHOW

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