Exhibits, Sponsorships & Activations

Booth Space Only booth participation includes:

• Company listing (with short profile description) & Product Categories, appearing on the online floorplan, exhibitor listing area, and mobile app
• Option to include company listing in 5 Star Buyer networking portal (must opt-in)
• 6 exhibitor badges per 100 sq. ft.
• 3ft. side drapes (except adjacent to the aisle), 8 ft. high back wall drape (inline spaces only)

PRICE = $44 per square ft. | Corners $525 per corner

Three-Star Exhibit Space Package Includes:

• Booth Space
• (1) 6’ black-draped table for 10x10 |  (2) 6’ black-draped tables for 10x20
• Black standard carpet
• (2) side chairs for 10x10 | (4) side chairs for 10x20
• (1) Wastebasket for 10x10 | (2) wastebaskets for 10x20 (booth cleaning must be ordered separately)
• (1) 500-watt standard electrical outlet for 10x10 |  (2) 500-watt standard electrical outlet for 10x20
• One lead retrieval app activation
• Upgrade to Silver Company Listing on Website and Mobile App includes: 
  • E-booth listing with 750-character company description (upgrade from 500 for basic)
  • 2 press release uploads
  • 2 show specials uploads
  • 3 featured products uploads
  • Option for $250 upgrade to unlock video upload capabilities and expanded product and show special upload limits (costs $750 without three-star package)

PRICE =  10x10: $6050   |  10x20: $11,300  |  Corners $525 per corner

Requirements for purchase eligibility:​

• Exhibitor’s product must be food ingredient or finished food product ​

• Must be cooking/preparing and offering the audience food samples from your exhibit ​

Includes 10x10 foot area outfitted with the following:​

• 8' high black back drape​

• 3' high black side drape​

• Two 6' x 42" high black-draped tables (one in back for prep, one in front for serving)​

• One stool​

• One wastebasket​

• One 7" x 44" one-line identification sign​

• Gray booth carpet​

• 5 amp / 500-watt electrical outlet

*Required to secure your own sampling insurance and sanitization as per convention center & state guidelines. The exhibitor is also responsible for receiving, handling & storing food products.*

PRICE = $4000 per 10x10​ *Only available to food companies who are sampling at the show 

This 70x60 foot area features our NEW Center Stage Experience, where we’ll be hosting chef and bartender competitions and culinary demos, and a VIP area for our 5-star key buyer group.  

This feature will be marketed heavily to our audience as a place where they can come and truly immerse themselves in culinary experiences that both thrill and educate… have your provided food products used in the culinary arts at Center Stage where we build an amazing event experience that enables the audience to see, touch, smell, and taste the flavors that our sponsors bring to the proverbial “table”! 

• Recognized as one of two major headline sponsors of the event as a whole, and of its main feature – The Center Stage Experience (headliner branding in these deliverables is all positioned side-by-side with the kitchen sponsor)  

• Brought in under “partner status” to our content planning committee where your company can contribute and help shape the specific content taking place on our center stage across all three days of the event 

• An exclusively client-produced session (can be a demonstration, chef competition, or otherwise) on the center stage – ability to contribute more where it makes sense within the structure of the production as determined by the content committee 

• A spot for your chef or representative in our culinary demonstrations or competitions

• Food products provided by sponsor are utilized by Center Stage chefs

• Emcee callouts and mentions of sponsor brand and products throughout Center Stage events

• Logo and mention included on marketing deployments promoting this area as well as on static website pages where this is highlighted  

$10,000 sponsor fee + production costs including (but not limited to) providing food products for demonstrations & receiving, storage & handling of products used in demos 

Demonstrate the functionality of your product or solution within our Center Stage Experience and show the audience the real use-case!

A great example of a product activation sponsor would be a furniture company outfitting the audience seating with their products, or a disposable wares company serving the samples out of their packaging product. 

*Opportunities are limited and all accepted products and solutions into this feature must be non-competing.

$5,000 + production costs including (but not limited to) material handling, shipping, and labor

This 70x60 foot area features our NEW Center Stage Experience, where we’ll be hosting chef and bartender competitions and culinary demonstrations, and a VIP lounge for our 5-star key buyer group.  

This feature will be marketed heavily to our audience as a place where they can come and truly immerse themselves in culinary experiences that both thrill and educate… together we build an amazing event experience that enables the audience to see, touch, smell, and taste the flavors that our sponsors bring to the proverbial “table”! 

• Recognized as one of two major headline sponsors of the event as a whole, and of its main feature – The Center Stage Experience (headliner branding in these deliverables is all positioned side-by-side with the pantry sponsor)  

• Brought in under “partner status” to our content planning committee where your company can contribute and help shape the specific content taking place on our center stage across all three days of the event 

• An exclusively client-produced session (can be a demonstration, chef competition, or otherwise) on the center stage – ability to contribute more where it makes sense within the structure of the production as determined by the content committee 

• A spot for your chef or representative in our culinary demonstrations or competitions

• Cookware & Equipment provided by sponsor are utilized by Center Stage chefs

• Opportunity to set up equipment display within Center Stage

• Emcee callouts and mentions of sponsor brand and products throughout Center Stage events

• Logo and mention included on marketing deployments promoting this area as well as on static website pages where this is highlighted  

$10,000 sponsor fee + production costs including (but not limited to) labor, drayage, and shipping 

• Branding at Content Sessions taking place at our NEW How-to Stage and NEW Business Solution Theater (Western Foodservice Team curated content)​ - $4,500

  • 1-2 minute introduction 

  • Branded holding slides (produced by exhibitor)

  • Option to have soundless video loop on downtime between sessions (produced by exhibitor .mp4 file type)

  • Session listing will have logo placement on the website & mobile app

  • Opportunity to have handouts on seats
     

• Produce your own session within expertly-curated content tracks at Western Foodservice’s How-to and Business Solutions Theaters​ - $7,500 (Limited to 4 sessions) 

  • 45-min total allotment time - session details must be approved by the content director, those bringing a customer or hosting a panel are given priority
  • Logo on session listing on website and mobile app
  • Option to have a short soundless video, or logo-holding slide, play on stage TVs during downtime between sessions (produced by exhibitor .mp4 file type)

  • Option to place handout collateral on seats prior to the session
     

• NEW - Conversation Corner Sponsor – Brand this theater where our subject matter experts discuss the latest and greatest industry trends in a casual setting​ -  $15,000

 

• Splash Page - $3,500​

• Rotating Banner - $2,500​

• Featured Company - $1,500​

• Top of Group Listing - $5000​

• Static Floorplan Banner Ad - $2,000​

• Post-Event Email Blast to pre-registered attendees - $2,500​ (Limited to 4)

• Pre-Event Email Blast to currently registered attendees - $3,000​ (Limited to 4)

• Pre-Event Email Blast to Western Foodservice database - $3,000​ (Limited to 2)

Email Blast Specs:

• Max 600 pixels wide, 300 dpi
• Finalized HTML creative; may have multiple URL links
• Submit materials to your show contact
• 60-character subject line (spaces count)
• Exhibitors must host images
• File to be provided 2 days prior to deployment

• In-booth video interview with digital promotion sent to exhibitor post-show. Leave the show with your own 1.5-minute commercial.​ - $2,000