Monday, August 20, 4:00 PM - 5:30 PM - Room 304 AB

Why Whiskey returns to the Western Foodservice & Hospitality Expo for its second year! Don't miss this unique opportunity to get hands on education with the Co-Founder of the first Whiskey Sommelier Program in the world...Tom Fischer! A journalist and expert in whiskey, Tom has educated and entertained thousands of people from California to London with his Why Whiskey program. Get ready to sharpen your palate, compare samples directly, and have some fun!  

Below are the 2017 Whiskey samples that were tasted! Stay tuned for a list of our 2018 Whiskey's to be announced...

  • The Macallan Double Cask 12-Year-Old
  • Jefferson's Ocean Aged at Sea Bourbon
  • Yellowstone Kentucky Bourbon Whiskey
  • Hudson Manhattan Rye Whiskey
  • Breckenridge Bourbon Distillery's High Proof Blend
  • WhistlePig Old World 12-Year-Old
  • Stranahan's Diamond Peak Colorado
  • NEW Highland Park Magnus

More about Tom Fischer
Whiskey expert Tom Fischer is the founder of, the #1 online resource for American Whiskey and Bourbon. He is also the co-founder of the first of its kind Whisk(e)y Marketing School and Sommelier program, a 501(c) (3) non-profit in Austin Texas.

As a leading authority, presenter and writer in the spirits industry, Fischer is a reguarly interviewed by media outlets like CNN, Fox News National, NPR, The Times and the BBC. He hosts whiskey tastings across the globe, consults both major and craft brands, judges spirits competitions, and makes appearances as an expert speaker at festivals and events. Since creating in 2005, Tom and his team have established relationships with the industry and consumers resulting in a strong following on social media including over 106,000 Twitter followers. Additionally, the team has produced hundreds of videos chronicling the rise of Bourbon and American whiskey with millions of views.

As a social media entrepreneur, Tom has taught media and marketing at college level in Oxford England and continues to teach at the Whisk(e)y Marketing School in Austin, Texas. Previously, he worked with Dawn Wells, "Mary Ann" from Gilligan's Island, Danny Glover, and Steve Martin to create SpudFest Family Film and Music Festival in Driggs, Idaho.

This led Fischer to create one of the first Bourbon documentaries of the era which grew into the birth of

Registration includes this 90 minute workshop, access to the Show Floor and 40+ addtional educational sessions. 

Early Bird Rate is $60 on or before July 20th.
July 21st rates will increase to $70. Register early and save!

*Please note when clicking on the registration tab you will be prompted to enter in your information. The next page will include add on items.

Add the Why Whiskey workshop and the registration rate will be adjusted at check-out!